Snapchat has evolved from being an app where users share photos with their friends to becoming a place for original content. This is because users can create stories with original content that can be viewed by anyone. This new feature has turned Snapchat into an even more powerful platform where everyone, including brands and advertisers, can not only engage with their audience but also provide them with product information. What are Snapchat stories and how do they work? A Snapchat story is a compilation of snaps that are shared in the same place. This place is located beneath all chats in the bottom right corner of your screen. You can view stories for 24 hours after they've been posted, and you can replay any snap in a story as many times as you want within this time window. By default, everyone who follows you will be able to see your story. You can decide who sees your story by tapping the settings wheel in the top left corner of Snapchat and pressing "Our Story".